5 tools to boost resilience and improve marketing skills.

Empowering marketing and advertising professionals to reach new heights.

Marketing and advertising professionals - I see you!

You are no strangers to the challenges and pressures of the industry. The fast-paced nature of the field, coupled with the constant need to adapt to changing trends and technologies, can take a toll on even the most seasoned marketers.

Just looking at the stats is a scary exercise. Here are a few key statistics that we should all pay attention to....

1. 83% of advertising marketing and comms professionals report they are burnt out! (I had to triple-check that wasn’t a typo!)

2. 64% of advertising and media professionals have considered leaving the industry because their work is affecting their well-being.

3. Over one third (36%) of advertising and media professionals rate their mental health over the last year as 'poor' or 'very poor'.

4. 1 in 4 (26%!) advertising and media professionals say they have a long-term mental health condition.

5. 36% of marketing and creative professionals don’t claim to be getting a good night’s sleep.
   

So what can help improve these marketing skills?

Resilient Minds is a training and development service that advocates for mental strength and resilience in all professions. However. I have a special affiliation to the marketing and creative industries because I've been a marketer for close to 20 years. What I mean by this is that I've seen firsthand the impact that stress and pressure can have on an individual's mental state, and conversely the impact that resilience can have on personal and team success. But what exactly does it mean to be resilient in the marketing industry? Resilience is about more than just bouncing back from setbacks. It's about having the awareness and adaptability to navigate the certain challenges and use those challenges as a way to improve and thrive. There are many paths we can take, but I personally focus on the value of five foundations: Mindset, Communication, Emotional Intelligence, Health, and Balance. I've outlined each of them here. Mindset is the foundation of resilience. It's about cultivating a positive and growth-oriented mindset that allows marketing professionals to adapt to change, adjust our perspectives, see challenges as opportunities, and much more. Communication is another crucial aspect of resilience. Effective communication skills can help marketing professionals navigate conflicts, build strong relationships, and adapt to changing circumstances. How many times do we suffer because of a bad brief? A bad brief is, at it's core, just terrible communication. Emotional Intelligence is our ability to understand and manage our own emotions, as well as navigate the emotions of others. It plays a vital role in increasing resilience at the office, as it allows marketing professionals to see the playing field, navigate stressful situations and find solutions. Without EQ we live in a constant state of 'reactive mode' where we can be easily triggered. Think about the last time someone told you they didn't like something because "I just want it to pop more."

Health and Balance are often overlooked aspects of resilience, but they are essential for long-term success. When it comes to health, it's extremely difficult to make any positive change or impact when we're sick or burnt out. As for balance, our resilience at work improves when we can learn to say 'no' more often, and spend more time doing what really matters. But, as we all know in marketing and advertising, ideas are easy and it's the execution that is difficult. These ideas might seem simple on paper. That is because they are....but they also require understanding and real practice. This is what you'll find here with us - the practical tools that can help you develop these 5 core skills.

If you're a marketing professional looking to take your career to the next level, know that there are places and people who can support the journey. You may be interested in a workshop for your team, or even signing up to one of the cohorts, specific to certain industries.